It also determines the factors behind

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Leave a comment / Marketing Marketing Psychology Psychology as a common term, we fully know its essence, and the same applies to marketing, but the existing combination between psychology and marketing creates for us another term called Marketing Psychology, and this is what calls us to consider that business does not stop at the borders of marketing basics and principles. Rather, it is related to another aspect entirely, which concerns understanding the psychological nature of the customer, the factors influencing his purchasing decision, and the reasons for his preference for one product over another, and this is what we will translate in this article so that we know together the meaning

Of this term, its importance, and how to use it and integrate it into marketing strategies. What is Marketing Psychology? Marketing psychology is simply the integration of psychological principles into marketing strategies phone number database to understand the psychological factors that affect the consumer when purchasing, which allows understanding and providing his needs, and then increasing sales and profits.  each customer to know the difference between one customer and another during the purchasing process. What is the importance of marketing psychology?

   


The importance of psychological marketing is evident in helping companies and institutions enhance their marketing strategies and become aware of the existing differences between customers when purchasing, as it helps to understand the following: Consumer psychological motivations when purchasing. Consumer behavior while shopping. The influence of the surrounding environment on consumer psychology. Knowing the reasons behind completing the purchasing process, as well as the reasons that prevent the consumer from making a purchase decision. Improving marketing strategies and campaigns for their effectiveness on the consumer during purchase. Understanding the psychological nature of the consumer, his thinking style, patterns of choice and preference, and the reasons for moving towards a particular brand or product.