One of the reasons we tend to remember

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The hook is nothing more than a tactic normally used by great writers, journalists, publicists and screenwriters and which consists of developing a striking sentence to capture the audience's attention for what they are about to experience: whether they are the next scenes of a movie, a piece advertising, a strong statement, etc. But writing hooks isn't just a matter of creativity and talent. It is necessary to know very important elements before putting your fingers on the keyboard and activating the muse , such as the target audience and the context. Read on and you'll discover everything you need to know to make good hooks! Know your audience  Regardless of whether you are writing an article, blog post, or a movie script, knowing your audience is a requirement not only to create good hooks, but to achieve the goal of getting your message across without interference.

Imagine that your hook promotes a funny pun on a song by the band Bahamas WhatsApp Number One Direction. Now, if you are writing a blog aimed at an adult audience, your sentence may be misplaced and will go unnoticed and perhaps the reader will no longer want to continue reading. But if you are the typical pre-teen who is aware of everything that happens with their stars, your text has many more opportunities to be read immediately and even shared. Evaluate your audience As you already know, when writing a final year project, we normally do not worry about whether the text will have good hooks to keep the reader attentive.





That's because the reader, in this case, are teachers who are paid to perform that task. In relation to “commercial” texts, we do not have a captive audience, that is, we need to use the best possible hooks to attract readers to our good content offer. Think about the subject line of an email: it needs to be short, creative and impactful to convince the recipient to click. The same idea goes for the hook. Relate to the context Damn insect! One of the reasons we tend to remember hooks is for the simple fact that they all have to do with the context (or lack of context) in which they were created. Well, if you were surprised by the expletive I put at the beginning of the previous paragraph and you still continued reading, my congratulations: you have just been the victim of a hook out of context, that is, it is so absurd (and risky) that it attracts attention.