|
The evolution of the sector and Internet user searches Analysis of competitors' strategies The capacities of our clients and their internal organization: the decision will be different on technical unemployment, partial unemployment, or teleworking. Our objective is to provide each company with the best level of advice in managing this period of Covid-19 crisis and the trade-offs that will have to be faced. But above all, we are present to anticipate the recovery and not “ on which companies are based”. Should I stay present on social networks in community management? Answer: Yes, with some adaptations. It is important to maintain your presence on social networks during the Coronavirus crisis .
However, it is necessary to adapt your communication so that it comes closer to Korea Phone Number Data the expectations of your target, and that it is in line with their daily lives. You can, however, slightly reduce your weekly posting frequency. For what ? Because with this context, people are spending a lot more time online and on social networks, so it's time to be present for them. In the United States, up to +60% of content watched for individuals confined to the USA according to Nielsen. Because your prospects and customers have questions about you: will my order be delivered? Can I make an appointment for a window quote? Will my apartment or house be delivered on time?

It is important to remove any doubt about your current availability of your organization to maintain the relationship with your customers and consolidate their trust. Because Internet users generally have questions and are worried: you can provide advice even a little further from your core business. Now is the time to exploit the full potential of community management to start conversations and build the community of tomorrow. Because it is important to prepare now for the sequel and to anticipate comeback promotional operations. Indeed, if you stop communicating on social networks during this period, the Facebook algorithm may disseminate your organic publications less when you start publishing again once the epidemic is over.
|
|